Radha Mathur | Growth Leader

Radha Mathur

With over 6 years of being hands in full-stack growth/product marketing, humbly put, I know how to make acquisition and revenue soar. I've done everything from startups and fast-paced agencies to corporate gigs, fuelled by a love for creating solid systems.

What differentiates me as a leader? My unconventional, sorta scrappy, journey. From leading technical SEO and paid media for SMBs and DTC brands, I was absorbed into the world of Web3 working with Celo, Creative Destruction Lab and Y Combinator backed projects. Also popularly known for my obsession over kundalini yoga and Joe Rogan.

Still a wip!

Work & Projects

Pivoting from creating android apps for projects like Givology and Disney's Club Penguin as an 11 year old homeschooled kid with nothing better to kill my downtime with, to frontend dev, to growth, it's a story. The failed engineer in me is probably the reason why I enjoy defining growth loops and developed the data teardown framework.

Spending the last 3 years primarily niching out in Web3, I've had a chance to learn from and work with founders of game changing DeFi projects. Along with, I primarily advise with some incredible restaurants and a luxury renovation firm in Toronto, spearheading their acquisition strategies.

To add more colour to my experience, I've also worked on growth and comms for beauty and superfood DTC brands and a range of B2B + B2C SaaS projects and SMBs. I gratefully credit Demand Curve for enabling my transition into growth ❤️

Going hard on roadmaps

Using agile roadmaps to streamline a growth strategy keeps the tasks-to-goals system accountable after selecting a product or community-led approach.

Instead of overwhelming growth with endless tests, I focus on three key acquisition channels that maximize budget impact [ROAS] as well as CRO. I tend to prioritize organic efforts over paid, especially in Web3, in order to build authenticity and a sustainable foundation.

Building user advocacy

I prioritize creating acquisition loops that not only retain users but also transform them into passionate brand advocates— all the way down the funnel.

Through solid customer touchpoints, we empower loyal users to amplify the brand's message, driving referral growth and validating an acquisition loop.

What I'm currently working on

A few things, so eliminating the noise and hard boiling on fewer.